Remember during the COVID-19 pandemic when people were hoarding everything from toilet paper to potato chips? Or when the desire for a 鈥渕ust have鈥� item drives buyers into strategic chaos to make that purchase? That type of psychological panic-buying is the economic power of scarcity.
On this episode of the Quantum Potential podcast, Provost C. Cybele Raver talks with , E. Bronson Ingram Chair and Professor of Marketing at the 蜜桃直播 Owen Graduate School of Management and a leading behavioral scientist. Goldsmith鈥檚 research explores how people respond psychologically and behaviorally to goals and threats related to resource scarcity.
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